We're sending a sealed BWG box to 250 men across India who own less, but better. Inside is something you'll carry every day.
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BWG is worn across India: featured by GQ India, and delivered free to every corner of the country. At its centre sits the Inner Circle, our first 500 patrons, who see everything we make before anyone else. The cities below are where the circle runs deepest. Join it, and this edition reaches you first.
The circle's largest chapter.
Dressed for a city that never pauses.
Understated, like the city itself.
Old-world taste, modern wardrobe.
A city that knows craft when it sees it.
100% MERINO WOOLMerino fibres are far finer than ordinary wool, which is why they sit soft against bare skin instead of scratching. The fibre breathes, regulates temperature and resists odour on its own — warm when the evening turns, never heavy in a heated room. Knitted dense enough to keep black truly black and grey truly grey.
70% MERINO · 30% COTTONMerino's warmth and softness, steadied by cotton's structure. The cotton keeps the knit crisp and easy to live with; the merino keeps it breathable and light. Built for Indian winters — and the long in-between weeks before and after them.
At BWG, black, white and grey are not the absence of colour. They are the whole palette, and we have spent every collection perfecting them: a black that stays black, a white that stays bright, a grey with real depth. We cut them from the top 1% of the world's fibres and make fewer pieces, built to last. The Inner Circle Edition is that idea at its rarest.